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Event Details
OfficePort Chicago is pleased to present:
You've Got The Look: Branding and PR for Small Business
January 28, 2010, OfficePort Chicago, 9 W. Washington, just west of State. 6-9 pm.
Emily Lonigro, founder of design firm LimeRed Studio, and Sally O'Dowd, founder of Sally On Media, an integrated marketing company, will discuss how small-business owners can get recognized for what they do best.
Drawing from her Small-Business Branding Tool Kit, Emily will review the steps that businesspeople should take when planning a branding strategy, website, logo, and color palate. Sally will discuss ways to develop your company's unique story, messaging and newsworthy content (twitter-worthy, too). Join us for this interactive, visual session--and get ready to spread the news about your company in 2010!
Attendees will learn how to:
- identify the visuals and logo that tell their company story
- identify a color palate
- think in terms of their clients' success, and how to express that visually
- develop the basics of a PR plan and identify what's newsworthy
- develop a unique brand positioning and messaging
- integrate search and site optimization into PR campaigns
Emily has a degree in journalism and mass communication from Drake University and has spent the last 10 years designing for brands such as Clinique, Pepperidge Farm, Campbell's Soup, and Discover Card. LimeRed Studio, the company Emily founded in 2004, specializes in online and offline branding and design for small businesses.
Sally has a master's degree in journalism from Northwestern University and has 17 years of communications and marketing experience. Prior to opening Sally On Media, Sally was global PR director at Razorfish, one of the largest digital ad agencies in the world. She has also worked with numerous Chicago start-ups and enterprises. twitter @sallyodowd.
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When & Where
OfficePort Chicago
9 W. Washington, 4th floor
Chicago,
IL
Thursday, January 28, 2010 from 6:00 PM to 9:00 PM (CT)
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Hosted By
OfficePort Chicago
OfficePort Chicago provides collaborative workspace for entrepreneurs, freelancers and other professionals looking to partner with intelligent and creative people.
Providing high-quality office space at low cost, OfficePort is committed to supporting entrepreneurialism and innovation. Tech Thursdays provide an excellent way to learn tips and tricks for growing your business and to network with friends and colleagues.
For more info, please visit: http://officeportkc.com/chicago/
